Flashmob: First Reverse Marathon
The First Reverse Marathon in history took place at Parque Centenario in the City of Buenos Aires on September 8th.
This flashmob was the opening event for the IX Fuga Jurásica Multimedia Experimental Art Festival , that has taken place in the Museum of Natural Sciences Bernardino Rivadavia of the City of Buenos Aires since 1998.
The idea is to make a Reverse Marathon that is related to the integral concept of this festival: “Experiencing is good”, which was created and developed by Underground School of Creatives, who are responsible for the integral communication of the event.
In order to run in reverse, there were persons who managed to fit improvised rear-view mirrors that consisted of Cds attached to their caps. Talking about mirrors, the numbers on the sweatshirts were printed on the wrong side.
Here is the link to the article in La Nación Newspaper.
Flashmob: Primer Maratón marcha atrás
This flashmob was the opening event for the IX Fuga Jurásica Multimedia Experimental Art Festival , that has taken place in the Museum of Natural Sciences Bernardino Rivadavia of the City of Buenos Aires since 1998.
The idea is to make a Reverse Marathon that is related to the integral concept of this festival: “Experiencing is good”, which was created and developed by Underground School of Creatives, who are responsible for the integral communication of the event.
In order to run in reverse, there were persons who managed to fit improvised rear-view mirrors that consisted of Cds attached to their caps. Talking about mirrors, the numbers on the sweatshirts were printed on the wrong side.
Here is the link to the article in La Nación Newspaper.
El sábado 8 de septiembre se disputó la Primera Maratón Marcha Atrás de la historia , en el Parque Centenario de la Ciudad de Buenos Aires.
Este flashmob fue el evento de apertura del IX Festival de Arte Multimedia Experimental Fuga Jurásica , que desde 1998 se viene realizando en el Museo de Ciencias Naturales Bernardino Rivadavia de la Ciudad de Buenos Aires.
La idea de hacer una Maratón Marcha Atrás responde al concepto integral de este Festival: “Experimentar es bueno”, creado y desarrollado por Underground Escuela de Creativos, responsable de la comunicación integral del evento. Para correr mejor en reversa, hubo quienes se las ingeniaron en armar improvisados espejos retrovisores con Cds adosados a sus caps. Hablando de espejos: Los números en las sudaderas estaban impresos al revés.
Aquí el link a la nota en el diario La Nación.
Este flashmob fue el evento de apertura del IX Festival de Arte Multimedia Experimental Fuga Jurásica , que desde 1998 se viene realizando en el Museo de Ciencias Naturales Bernardino Rivadavia de la Ciudad de Buenos Aires.
La idea de hacer una Maratón Marcha Atrás responde al concepto integral de este Festival: “Experimentar es bueno”, creado y desarrollado por Underground Escuela de Creativos, responsable de la comunicación integral del evento. Para correr mejor en reversa, hubo quienes se las ingeniaron en armar improvisados espejos retrovisores con Cds adosados a sus caps. Hablando de espejos: Los números en las sudaderas estaban impresos al revés.
1 comment:
Muy bueno post.
; )
Em português: excelente cobertura do evento !!
Saludos,
Paula
www.eideias.nu
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