Sunday, June 10, 2007

"Las 44 cuadras de Jorge Kern"

"Jorge Kern's 44 blocks"

The Fiap (Festival Iberoamericano de Publicidad) was made last month, and the commercial "Las 44 cuadras de Jorge kern" ( Jorge Kern's 44 blocks), made by the agency Madre Buenos Aires for Banco Hipotecario were the only Grand Prix in the television category. The campaign “Dueños” (owners) inspired by 80's heightens the liberties to a person when has a real estate, and in that moment stop to being a renter.
The commercial has a clear inspiration made by 1983's short film “The Crimson Permanent Assurance”, including in the film "The Meaning of Life" directed by Terry Gilliam. The music in the commercial is a cumbia band cover called “Clasiqueros” which played world wide classics , in this case “Last Train to London” of Electric Light Orchestra.

"Las 44 cuadras de Jorge Kern"

A un mes de realizado el Fiap (Festival Iberoamericano de Publicidad), el comercial "Las 44 cuadras de Jorge Kern", realizado por Madre Buenos Aires para el Banco Hipotecario fue el único Grand Prix de la categoría televisión. La campaña "Dueños" inspirada en los años 80's realza las libertades que tiene una persona al poseer una propiedad, y en este caso deja de ser inquilino.
El comercial posee una clara inspiración realizada por "The Crimson Permanent Assurance", cortometraje incluido en The Meaning of Life (El sentido de la vida)de 1983, dirigido por Terry Gilliam. La musicalización del comercial es producto de una banda de cumbia que versiona clásicos mundiales "Clasiqueros", en este caso "Last Train to London" de Electric Light Orchestra.

Inspirations / Inspiraciones


Max from said...

I loved the first video. And I just wanted to say you are an "inspiration" (trying a bad pun) for me, as I am trying a semi-bilingual BA blog too!


Viagra Online said...

The festival was so entertained, but I think the quality of designs from participants decreased so much if we compaire it with the one of last year.